Consumers want human interaction during the buying process, so provide a personal touch through regular follow-ups. With the proper AI-powered tools, teams can see previous interactions and be prompted as to when it’s time to reach out.
Another key to minimising customer churn is creating a pricing model based on a subscription or usage and engaging with subscribers before their expiration date. With reliable CRM software, you can keep track of this activity and encourage your team to reach out or automate timely messages. If a customer’s buying experience is as easy as renewing their Netflix plan each month, then they will contribute to a steady revenue stream for your business.
Increase trust to activate cross-selling and upselling
It’s no secret that customers are loyal to companies they trust. Once you’ve gained their trust, you can increase revenue in existing accounts by identifying your customers’ other business needs.
In order to expand customer relationships beyond the original deal, Salesforce identified several best practices. First, find potential gaps to see what additional products customers could benefit from. CRM software can provide real-time analytics so you can make intelligent decisions about what could be of value and automate the next steps. Then, collaborate cross-departmentally to determine the best approach to turn potential gaps into opportunities.
Utilise the data you’ve collected to fully understand your customers’ needs and then focus on upselling. A modern CRM platform can alert reps to high-end alternatives that will fit with your customer’s price point, as well as automate interactions to make them more personalised.
Customers want to be understood, and a reliable digital tool can help your organisation deliver meaningful experiences and become a trusted advisor.
The modern approach
Creating the perfect sales strategy heavily depends on the tools you use along the way.
With CRM software, you can automate certain processes, encourage collaboration across teams and build a robust profile for every customer and interaction. Ultimately, the right technology can help humanize the buying experience by allowing you to focus on what matters.
With over 15 years of digital consulting experience, we can help your company find the best CRM platform to succeed as a modern business. Contact us for a consultation today.