Insud Pharma (Chemo Group)

Leading company in trading raw materials for the pharmaceutical industry

Chemo Group, the winner of the Castilla-La Mancha business merit award for the most innovative company, are a leading global pharmaceutical company. They have been actively engaged in researching, manufacturing and marketing medical products since 1977. Their company operates in over 40 countries and employs approximately 6,000 people who are entirely devoted to enhancing health and wellness.

Their overall goal is to improve the health of people worldwide providing accessible, efficient, safe and high-quality pharmacological treatments.

The strategy

Chemo Group’s main focus was on becoming more customer-centric, which would enable them to provide value to the end consumer in this ever-increasing digital age, as well as learning about what areas of medicine needed fulfilling.

Due to the vast scale of its company, managing its vast information flow was hindering data analysis and presented difficulties in gaining further insight about customers. Chemo Group needed to centralise and gather all customer interactions into a single customer view.

The objective was to empower employees and enable them to refer to customer interaction data, identify business opportunities and track their status.

What we achieved

Chemo Group required a one-stop data source that would catalogue all data sources and standardise processes in one system. redk played a key role in helping Chemo Group standardise their business processes by developing a number of best practices. It was this, paired with redk’s best-in-class SugarCRM solution, that enabled them to provide much-needed access and context to customer data for employees.

Sugar was implemented to handle the practical side of operations and was supported by a pre-defined and fully scoped CRM strategy. By implementing Sugar, Chemo Group were able to gain quick access to information, make better decisions and increase revenue through its sales force.

Without this, Chemo Group believe they would still be struggling to make sense of their customer insights which now enable them to provide a customer-centric service. Chemo Group are currently preparing the integration of new tools with redk to build on this success.