Leverage Customer Marketing to Enhance B2B Post-Sale Experiences

According to Forrester, ‘the vast majority of B2B marketers say they’ve only had a formal customer marketing function in place for a year or less’, – a clear sign that many organisations are still in need of establishing a modern customer marketing plan that will deliver holistic, next-level customer experiences.

In this post, we discuss the best ways to leverage customer marketing to win over customers and increase your ROI.

As the B2B marketing world becomes increasingly competitive, it is now more important than ever for organisations to have a highly effective post-sale, customer-marketing strategy in place.

However, despite customer marketing being responsible for keeping customers loyal and engaged, many businesses don’t give it the attention they should. In fact,

According to Forrester,

‘the vast majority of B2B marketers say they’ve only had a formal customer marketing function in place for a year or less’, – a clear sign that many organisations are still in need of establishing a modern customer marketing plan that will deliver holistic, next-level customer experiences

Create a well-established customer marketing function

Although B2B customer marketing is crucial for attracting and retaining customers, many companies don’t give their customer marketing teams the autonomy to effectively do their jobs. Oftentimes, customer interactions are divided across teams, and 65% of customer marketers say that they ultimately report to the head of marketing.

To combat this, marketing directors are beginning to recognise the value in having a trusted customer marketing team that works to enhance the post-sale customer experience. Creating these teams and giving them the tools they need to perform will allow them to analyse and scrutinise their data to create better campaigns, while ensuring that customers don’t become saturated by too many communications from the same company.  

Make the most of automated technology

Automating repetitive tasks, such as email marketing and social media posts, not only saves time, but also results in more personalised and effective interactions.

Forrester reports that marketers are increasingly capitalising on marketing automation platforms and other tools in order to ‘set up email nurtures or triggers that can guide customers to a next logical milestone in their post-sale journey’. From workshops to live sessions, top CRM professionals are innovating new ways to help customers capitalise on automation to enhance their post-sale customer marketing experience.

At the end of the day, companies must harness the power of automation in order to increase efficiency, enhance customer engagement and boost customer loyalty.

Sugar Market – complete marketing automation

In order to enjoy success, modern marketing teams must transform how they reach out to and interact with their customers. To this end, SugarCRM has developed Sugar Market – a revolutionary marketing automation software. This curated toolset allows customer marketing teams to use data-driven analytics to attract and convert more leads while refining their overall marketing campaigns.

A wide range of companies have taken advantage of this software. Barry Myers, Corporate Director of Marketing at Strongwell, spoke highly of Sugar Market saying that, ‘sending personalised emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice’.

Learn more about how you can leverage all of the advantages of B2B customer marketing with Sugar Market.

Grow your business with redk’s B2B customer marketing expertise

In today’s competitive digitalised world, it is becoming more and more important for companies to have a strong B2B customer marketing strategy. A Forrester report shows that more than half of businesses ‘still spend three times as much or more on net-new acquisition than on marketing to current customers’ – meaning that putting an emphasis on customer marketing for your organisation will put you ahead of the curve.

At redk, we know that investing in B2B customer marketing guarantees an improved post-sale customer experience that will drive revenue and business growth. After all, satisfied customers are more likely to advocate for your brand and share their positive experiences with others.

Using its 15 years of experience as technical consultants and CRM experts, redk supports companies looking to enhance efficiency and profitability through world-class tools that optimise performance across organisations. Don’t fall behind. Talk to us today.